OUR TEAM

Top Manager and former Officer of international Corporation in fashion, lifestyle and luxury industries. 

Luca has developed his leadership by driving team of professionals in important economic goals in a multicultural environment and multisites organizations.

Thanks to an excellent knowledge of international markets and  distribution channels, including retail management and its performance  in terms of margin building, he has reached extraordinary economical results.

From 1988 to 2008, Luca has developed the global expansion of a  Corporation Leader in woman apparel (Max Mara ), becoming President of Worldwide Division.

From 2008 to 2012 has been the President of Guess Sagl Europe,  handling a complete management of the company, establishing the  European eadquarter in Lugano, reaching a billion Swiss francs in  revenues.

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Brand Value & Licensing Management Senior Partner

Elisabetta Treggiari

After a notable experience for her professional career in Marketing management, Licensing strategy, and Foundation of her own licensing companies in Italy, in 2013, Elisabetta Treggiari has launched in a joint venture  with International Brand Consulting Sagl, a company based in Lugano and specialized in licensing and brand strategy projects for European and and Asian markets. She brings a wealth of experience and proficiency in her collaboration with the most highly qualified professionals. In 2015 has joined Officina Lifestyle as a partner for fashion licensing projects. 

http://www.ibcbrandconsulting.com/

General Manager of Traconf Fashion Logistic Group, a  Worldwide global and integrated logistics and distribution network for fashion industry. 

From 1985 to 1995 occupied a position as the President of Top Fly Italia, a company dealing with transport, distribution 

and logistic services.
 

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Senior Partner

Dennis Dubner

Having more than 20 years of experience in traditional and digital marketing, Dennis is a founder and a CEO of a Digital Marketing Agency SONDORA SA with HQ in Switzerland and local presence in USA, UK, Taiwan and Ukraine. His team runs marketing campaigns in 8 languages (EN -DE-IT-SP-FR-RU-AR-CN) globally for the most ambitious fashion and lifestyle brands, as well as for multi-brand retailers.

Dennis is an Executive MBA alumnus of HSG, speaker at major industry events, true expert in multilingual SEO, Paid Ads (FB/IG, Google, Amazon), Conversion Rate Optimization (CRO), UX/UI, and Web Development (Magento, Shopify, Prestashop, Nopcommerce, WooCommerce). 

www.sondoramarketing.com

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Human Resources & Scouting Senior Partner
 

With a background of 10 years in training and 15 years in HR Management roles, such as Head of HR at Hugo Boss, HR  Director Supply Chain at Ermenegildo Zegna and VP Human Resources at Guess EMEA and also in the Medical Sector, in 2013, Uta Bonacher Regazzoni has founded her own company UB International, based in Lugano, Switzerland.

The company operates in a network of both international and local experts. She attained two University Degrees, one in HR Management from the ZFU, near Zurich, and one in Learning Psychology/Didactics/Literature from the Free University of Berlin.

http://www.ubinternational.ch/

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Marketing & Sales Senior Partner

Marco Brunetti

Manager and Commercial Director for Italy and abroad at Jellyfish S.r.l., a company that is specialized in Marketing and advertisement, helping their clients in defining best strategies and solutions to achieve the rand goals. In addition to his role, Marco Brunetti was tak ing care of business Marco Brunetti was taking care of business development, focalising in acquisition of new important international clients in different business areas, like Luxottica, Disney, Colmar and others.

In 2013 became a Co-founder, General Manager and  Commercial Director for Italy and abroad at Kippy S.r.l., a company specialized in technology gadgets.

http://www.jellyfishadv.com/

https://www.kippy.eu/
 

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Senior Partner

Manlio has achieved several successful accomplishments in both Italian and International Wholesale business development. Antony Morato, Brooks Brothers and Replay are some of the Brands He has been managing in the international development.
 

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Senior Partner

Francesca Pozzi

Strategy and management in the fashion and sportswear  industries. In depth knowledge of EMEA retail landscape. She served lately as VP Direct to consumer for 7 years at VF Corporation, expanding dramatically the retail portfolio and performances of the Outdoor Coalitions, an d where she also elaborated and implemented the online business. Francesca Pozzi worked in company such as Max Mara, Max & Co, Stefanel, where she developed strategic and  operational experiences, including omni-channel & new  market entry strategy, store concept development and  product space allocation. She speaks English, French and Spanish.
 

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Partner

International Fashion Expert in the field of Business setup, Development and Reorganization, Sales, Training and Visual Merchandising. With more than 15 years of change  management experience at global fashion companies as Sara Lee Europe, Florence, Italy Bally and Guess Europe in  Switzerland, where she resides since 2001. 

She was in charge of the setup of new divisions such as a  Global Production and Sourcing Department (Sara Lee), the  business development and Training for Travel Retail and Inflight (Bally) and the creation of a European Visual Merchandising Department (Guess).Started her own consultancy agency in 2012 as www.theorangequeen.com , Sabine specialized in Visual Merchandising Training, Retail Sales and Management Coaching working with key players in Fashion across Europe, offering custom made project that are both highly motivational, goal driven and interactive for staff and managers in Retail Fashion.
 

Vice-President

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Carmen Bonvicini

Since the very beginning of her career, her industrial  technical formation has brought Carmen Bonvicini to  cooperate with fashion industries companies. She studied the time, method, motions and requirements for some given projects in the production process to determine the best and most efficient use of their resources, such as personnel, equipment, machines and financial resources. After a ten years practice in the hotel and restaurant management, she has worked in a fiduciary and law firm and developed a long experience in finance, accounting and fiscal field, finally joining our company as vice president in 2018
 

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Strategy & Development Consultant

Federico Pirona

An International sales, marketing and business development  manager with over 15 years of working experience in fashion  Industry. He has got an excellent proven track record of  International Markets and in-depth knowledge of sales  distribution network in both wholesale and re tail channel.

He has also gained excellent abilities and those necessary soft  skills whilst managing ad hoc brand business project in various multitask assigned roles.
 

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Associate

Camila Fretti

After finishing her studies in Rio de Janeiro of Brasil in  Marketing and Administration, has obtained a multiple  experience in Switzerland as Assistant in Accounting,  Administration, Client support and Private banking at PKB  Privatbank, Equus Consulting and others.
 

Officina Lifestyle SA

Services

Team

PHONE

+41 91 922 68 58
+41 91 922 68 56

 

ADDRESS​

Via Cantonale 19

6900 Lugano - Switzerland

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